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Course Syllabus

TEDM 1200 Advanced Digital Marketing

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 2; Lecture: 2; Lab: 0
  • Clock/Hour Requirements: 60
  • Prerequisites: N/A
  • Semesters Offered: TBA
  • Semester Approved: Summer 2022
  • Five-Year Review Semester: Fall 2027
  • End Semester: Spring 2028
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

This Advanced Digital Marketing course is designed to help students become proficient in Advanced Digital Marketing tactics, best practices, and strategies. The course will cover advanced marketing strategies for Content Marketing, Email Marketing, Search Engine Optimization, Conversion Rate Optimization, Digital Advertising, Social Media Marketing, and/or Marketing Analytics. Students will learn through lectures, presentations, and hands-on training these advanced marketing skills.


After the completion of this course, students will have increased knowledge of all digital marketing verticals helping them able to obtain an entry-level digital marketing job.

Justification

Digital Marketing is a 5-star job, and since many digital marketing jobs can be done remotely, this will open up a strong career path for Central Utah. The skills learned in this course are essential for digital marketers to master.

This is a required course in the new Digital Marketing and Analytics program.

Student Learning Outcomes

  1. Students will learn and practice advanced marketing analytics skills needed for the jobs of today.
  2. Students will research and present new digital marketing tools, skills, or best practices.
  3. Students will learn how remain up-to-date in their chosen digital marketing specialty.

Course Content

Depending on the interest of the student, the course will cover - advanced marketing strategies for Content Marketing, - Email Marketing, - Search Engine Optimization, - Conversion Rate Optimization, - Digital Advertising, - Social Media Marketing, and/or - Marketing Analytics.The course is designed to foster talent in all students. Students will be encouraged to share personal experiences and a wide variety of examples will be presented to help students consider various issues when developing a learning plan.