In this course, students will explore both how and why people use social media, as well as what the societal implications are for a world connected by these technologies. The course will utilize real-world examples to help students use these online tools to create content personally and professionally. Students will learn how to manage their own online identities and brands, as well as how to create communication plans for organizations and businesses.
This course will serve to align Snow College's Communication Department's offerings with most other higher education institutions' Communication programs. Having this course available to Snow College Communication students will help them transfer to other Communication programs easier and more successfully upon graduation, as well as they will be more prepared for their respective transfer programs. This course will also serve as a foundational offering for students to complete their Certificate of Proficiency in Communication, as well as several emphases for a Communication degree at Snow College. Importantly, students will also gain important, practical skills for managing their online presences (personally and professionally) to promote their future success in this increasingly digital world.
In this course, students will explore both how and why people use social media, as well as what the societal implications are for a world connected by these technologies. Students will learn about concepts such as personal and organizational branding, audience analysis and segmentation, content creation/management/curation, and even ethical and legal frameworks for social media management. As social media are naturally worldwide communication tools, this course will explore these concepts from a variety of perspectives and discuss the importance of understanding each perspective when constructing a social media presence.